Cookie notice


We use cookies to enhance your experience on our website. These small files help improve performance, tailor content, and support essential site functions.

Essential Cookies Supporting Site Functionality

Certain cookies are crucial for our site’s operation. They allow you to perform key actions like adding products to your cart or saving items. Without these, core shopping capabilities would not work properly.

Performance and Analytics Cookies

We collect anonymous usage data to understand how visitors interact with our pages. These insights enable us to streamline site structure and deliver a more intuitive experience. For example, tracking traffic to specific product categories helps us improve navigation and content layout.

Preference Storage Cookies

Cookies that store your preferences ensure a personalized browsing session. They remember your language, location, and other selections, helping us show you the correct currency and relevant products each time you return.

Targeting and Marketing Cookies

To serve ads that align with your interests, we use targeting cookies. These manage ad frequency and assess campaign effectiveness, ensuring a more personalized marketing experience.

By continuing to browse our website, you consent to our use of cookies. You can manage or remove them via your browser’s settings, though doing so may affect site functionality. For assistance, consult your browser’s help documentation. More information is available at https://www.ftc.gov/policy-notices/privacy-policy/internet-cookies. Limiting cookie use may impact personalized content and secure login options.

Advancements in Data Tracking and Collection

First-Party Data Practices

With the decline of third-party cookies, collecting first-party data has become more important. This method strengthens data control and enhances user trust.

  • Key Points: We collect information directly from site interactions, maintaining privacy within our own systems.
  • Technical Details: Tools like secure server-side analytics and platforms such as Segment or Tealium manage data storage and processing responsibly.

Consent Management Tools

As privacy expectations rise, we use consent tools to give you control over your data. These platforms help ensure compliance and maintain transparency.

  • Key Points: Consent tools let you select which cookies you accept and understand how your data is used.
  • Technical Details: Our CMPs record and enforce user preferences in line with applicable privacy regulations.

Modern Privacy Controls

AI and Privacy Safeguards

Artificial intelligence helps us detect risks and improve data protection. These systems adjust security protocols in real time.

  • Key Points: Machine learning algorithms identify patterns that may indicate vulnerabilities, allowing early intervention.
  • Technical Details: Usage patterns inform adaptive controls that enhance privacy and support legal compliance.

Clearer Privacy Communication

We are committed to clearly explaining what data we collect and why. Our goal is full transparency regarding cookie categories and purposes.

  • Key Points: Simple explanations allow users to make informed decisions about their data.
  • Technical Details: Our interfaces break down each cookie type, its role, and how to update or withdraw consent easily.

Compliance with U.S. Data Privacy Laws

California Privacy Rights Act (CPRA)

Our cookie practices follow CPRA requirements, providing detailed information on how data is used and stored.

  • Key Points: We disclose cookie functions and how they relate to sensitive personal information.
  • Technical Details: Our systems are built to comply with CPRA mandates, offering user-friendly ways to opt out and access disclosures.

Other State Regulations and Consent Requirements

State-specific laws influence how we manage cookie-based tracking and user consent. Our practices reflect these legal expectations.

  • Key Points: We inform users about data collection and require consent where necessary, particularly for advertising cookies.
  • Technical Details: We identify and disclose data types, allowing users to decline data sharing in accordance with CCPA, CDPA, and similar statutes.

New Strategies for Managing Cookies

Improved Consent Tools

We are refining how users grant or refuse consent, offering clearer options and simplified controls.

  • Key Points: User-centric interfaces let you select cookie preferences quickly and easily.
  • Technical Details: Each cookie is presented with its purpose and scope, enabling informed, granular consent decisions.

Voluntary First-Party Data Sharing

We encourage users to share first-party data by offering personalized benefits. This exchange enhances your experience while respecting your privacy.

  • Key Points: Tailored offers and promotions reward users who choose to share their preferences and behavior data.
  • Technical Details: Secure data platforms manage these exchanges, increasing data accuracy and relevancy of content.

Efficient Data Integration Practices

Secure Analytics and Data Platforms

We use server-side analytics and reliable CDPs to handle data securely, minimizing external exposure and improving compliance.

  • Key Points: Keeping data handling internal enhances privacy and ensures regulatory alignment.
  • Technical Details: Platforms like Tealium and Segment allow for secure data capture and analysis with minimal third-party involvement.

Privacy-Centered Advertising Solutions

New ad technologies prioritize first-party data, reducing reliance on third-party tracking while maintaining relevance.

  • Key Points: These tools enable effective advertising without compromising user confidentiality.
  • Technical Details: Using direct user data, we create campaigns that comply with evolving privacy standards and deliver meaningful results.